Marketing an absolutely different executive recruitment firm

The use of a perspective that shows us a window to effective change

businessman making a deal
businessman making a deal

Conexion must be the place

Robert Bertens is an experienced recruitment executive, having managed and operated recruitment operations in Europe, North America, and Asia. Robert fell in love with Latin America and, after living in the Atlanta area for over 15 years, decided to make his move to Colombia.


Robert reached out to us as he was looking for a new challenge and got the recruitment vibes for Latin America. Robert was needing a Marketing Partner that understood the local Latin American Market as well as have a link with the IT market. Parrolabs was selected based on its reputation for effective Websites and Marketing.

Parrolabs its team sat down virtually during the Pandemic in order to establish a Marketing Strategy for the recruitment firm at that meeting named Conexion. The Domain name was set at []. Parrolabs sat down to determine a strategy as well as implement several tactics.

Parrolabs was presented with a Branding Guide by a famous Dutch Designer who was a personal contact of Robert. Parrolabs used this Branding Guide to build the Website in Webflow. Webflow is a technology that allows Designers to build Brochure Websites without needing a Developer. The outcome was a website that worked for Robert as he can post his vacancies on Instagram as well as on the website. In addition, Parrolabs assisted in the start of Social Media for Conexion.

Robert now has a company that has had a great start in terms of Marketing. Parrolabs decided to partner even more closely with Robert and contracted with Conexion for some of the Executive Recruitment needs it has. The relationship is thus working on both ends.

About Conexion

Conexion is an absolutely different Recruitment firm. Focussing on only the top segment of the Industry, it does not deliver mediocre Candidates but only works with the top 5% of candidates. As other Executive Recruitment firms did not engage in Latin America, Robert saw the opportunity and thus has established Conexion as the Premier Executive Recruitment Firm in Latin America.


Parrolabs built the website in Webflow, which are simple yet effective websites

Digital Marketing Integration

Parrolabs Integrated the Website with the Digital Marketing Strategy of Conexion

Blue Ocean Strategy

The executive Recruitment Market in Latin America is largely under-developed

Industry: Professional Services

Company Size: Small <25 employees

Location: United States / Colombia

Services: Website, SEO, Social Media

Conexion Case Study
Conexion Case Study
Conexion Case Study

Latest Resources